“Selling the Dream” by Guy Kawasaki

Guy Kawasaki, running Garage Ventures shares the following in his “Selling the Dream” book…

1. Create a Cause
2. Look for agnostics, not atheists
3. Localize the pain
4. Let people test drive your cause
5. Provide a safe first step
6. Let a thousand flowers bloom
7. Fix for who’s buying
8. Ignore pedigrees
9. Make them feel part of your team
10. Remember your friends

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